The infinite screen of content invites to scroll through.
In a moment things flash and seeing becomes inhabiting.
To see the detail, tap on the image.
Tap-tap, no tap water coming, but another sip of new pixels.
Watch videos you might like,
watch photos you’re recommended.
Refresh and scroll further.
Refresh again and the circle is doing another round or two.
Scroll down for more.
Pixels opening up another space of grids.
View from above melts under your fingertip.
Amount of Now and There,
the melanopic light of the screen takes you.
EXHIBIT_ONSCROLL (on view) is a new video installation (2020) by Kert Viiart and Kristina Õllek, following their exhibition*grid project @exhibit_onscroll on Instagram (2017). The work addresses the context of the Instagram image culture, its connection to contemporary art, as well as shared digital landscape and perception of time and space. The exhibition*grid opened on Instagram on 2nd February 2017, and its installments was launched in four parts during one month. After the full installment of the show, it stays open for the visitors as long as Instagram’s three-column grid view exists. To experience @exhibit_onscroll, it is recommended to view and follow it via a smartphone’s Instagram app. View the exhibition by rotating your phone 90° CCW and let your finger be your guide.
Video installation EXHIBIT_ONSCROLL (on view) creates a spatial environment to experience the work in another physical perception. It questions the viewpoint of an exhibition, which was initially only made to be viewed with a smartphone through the Instagram app, but now has taken place as a "guided tour" video installation, giving the viewer the possibility to see behind the Instagram grid surface and reflections.
